ASICS Creative:
Uplift Tour
TOURING EVENT
PARTNERS:
SGK, Inc., How We Adventure, Chase Fleming Photography,
ASICS wanted to bring their brand ethos of “Sound Mind, Sound Body” to the masses in the months leading up to the World Athletic Championships in Eugene, OR. The end result was a fully mobile brand experience that went coast to coast on a 13 stop road trip from Boston to Eugene, hosting running events and customizable gear localized for each stop.
Responsibilities: design assistance, production oversight, client relations, tour support, logistics, project management, on-site
