Converse’s Star and Chevron is one of the oldest and most recognizable American shoe brands, but to break free from just being known for the All Star they needed some new ways to reach target markets. Hence the pop-up in downtown Chicago on the Magnificent Mile where they not only carried almost every Converse sneaker and apparel but has a full customization area where you can make the iconic shoes your own style. From design all the way through hosting special events we handled all aspects of the project, this was a truly fun one and really promotes Converse’s DIY aesthetic in every aspect of the space.