HARLEY DAVIDSON:
Homecoming 120th Anniversary

TOURING TRADESHOW / DEMO AREA

PARTNERS:

Bridgewater Studio, On the Road

Its no surprise that Harley-Davidson has a massive and loyal following, so for their 120th anniversary they wanted to showcase the two new colorways for their CVO motorcycles. This was to not only be a main sales area adjacent to the H-D Museum but also a traveling exhibit that would go to all of the major rallies Harley sponsors every year. The displays had to be durable yet attractive, and could work both indoors and outdoors for years to come, hence sticking to the classic orange and black of the iconic Harley-Davidson bar and shield logo. Full service from design, spatial planning, build, install, and travel were all handled in house.

Responsibilities: design assistance, production oversight, client relations, tour support, logistics, project management, on-site lead, strike

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OLDIES BUT GOODIES