Nike’s flagship store in downtown Chicago is 4 stories of rotating campaigns aimed at the entire family. The two street facing windows is where the consumer gets a first taste, the main Initiative zone is where they get excited and engaged, then the customer zones on the 2nd and 3rd floor is where they shop and try-on. Refreshes would happen every 3 weeks - 2 months depending on the campaign or if there was a dedicated launch event. Full fabrication, graphics, logistics and install/strike were all handled in house locally in Chicago.